If you're dreaming up a new product or service for your business (or thinking about the next evolution of your brand), there is one crucial step you don't want to miss that can make the difference between a product that stands out and one that fades into all the online noise. Choosing the name of your next product should be a strategic choice informed by data - data you can get with a trademark search. Tune in for a few tips on choosing a name strategical, and how a trademark search can give you the information you need to make sure your brand stands out.

If you're an online business owner who’s ready to take the guesswork out of the legal aspects of your business, watch my free training to learn the 3 steps to get your business legally legit without hiring a lawyer. Let’s get the legal stuff covered so you can grow your business with confidence. Go to artfulcontracts.com/legalclass to sign up.

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Full show notes at artfulcontracts.com/podcast