If you've been following along with me, you may have seen that the doors to my signature program, Cover Your Assets, are open this week. We are enrolling new students. We've had a bunch of people join. It's really exciting. Love seeing new faces in the group and on our calls. But if you are listening and you're like, I have no idea what you're talking about, I don't know what cover your assets is. I'm taking the opportunity today to talk a little bit about who is the right fit to join the program, who Cover Your Assets was made for, and what you get when you join, all the things. So that you can make a decision that works for you. Because doors are open until Wednesday, March 22nd, which at the time this comes out is tomorrow. So I want to make sure that anybody sitting up there on the fence has enough information to make a decision. So that's what we're doing today. Hey, I'm Amy Nessheim, licensed attorney for online business owners and founder of my own business, Artful Contracts. You're listening to Legal Made Easy, the show that makes the legal aspects of online business easy to understand and implement so you can grow your business with confidence knowing you've got it all covered. Let's dive in. Since you're here with me listening to this podcast, there are a few things that I know about you. Usually, my audience, my listeners, the people who engage with my content, they're gonna fall into one of two camps. Either you have a business idea, you have something amazing that you want to do, you know it'll make a difference to somebody, but you're holding yourself back from starting or really going all in on it because you aren't sure, you aren't sure about what the steps are to do it in a legal and protected way. The legal stuff is holding you back because you want to have it all in place, you want to do it in a way that is safe and that is legitimate, but you don't even know where to start. Or on the other side of the spectrum from there, maybe you are one of those people who has started your business already. Maybe you started not sure if it would gain any traction. It started as a side hustle or a passion project, and so you weren't sure how big it was going to grow. So you started without all of the legal bits and pieces in place. Maybe you didn't have a contract at first or you didn't have an LLC at first, and now you're growing, things are going well, your business is getting bigger, maybe you're in it full time now, and you're realizing that you might have to go back and plug in some holes in the legal parts of your business. Or maybe you even already have an LLC, but you're feeling like you don't exactly know how to use it, or you're missing some pieces in your legal strategy, and it's time to button it all up. If you're in either of those camps, you are not alone. I hear it all the time. Either I'm holding myself back from starting, or I've started already and I'm feeling like I'm exposed and I want to go back and fix it. So what's the solution? You can always go hire a lawyer, go make an appointment with a local small business attorney and have them go through everything with you and fill it all in for you. You can always do that. Or, and because you're here, I have a feeling like you're part of this or, or you can empower yourself to take control of the risks of your business and do it on your own. And yes, people ask me all the time, am I actually allowed to fill in the blank? Am I actually allowed to start my LLC, write my own contract, do any of it if I don't have a law degree? And for yourself, yes, you can't go do it for other people. But for yourself, yes, you can absolutely create your own LLC and it is totally legit even if you do it yourself. Now you might need a little guidance to get there. And of course, since you're listening, you know that that's exactly what I do. I'm not gonna do it for you, but I will tell you what steps to take on your own. I will empower you to get all the pieces in place. I will teach you where those holes are. I will teach you how to identify those holes in your legal strategy. So if that's what you're looking for, you can keep listening to this podcast. You can consume all my free content, and that's what it's there for, so that you can learn this stuff. And I'm not gonna hold anything back just because it's free. Or you can join Cover Your Assets and follow my step-by-step system. Cover Your Assets is my signature program. It's a course and a resource bundle that walks you through how to empower your business legally, reduce your risk, and protect your money so that you can grow your business with confidence, knowing that you've got it all covered. It's it's your place to get all the legal stuff covered. And the way that we do that is with my step-by-step asset protection method. This is my three-step system that hundreds of business owners at this point have used to get all the legal stuff in place for their business. Whether you're still in that ideation phase, whether you have some of the bits and pieces together or not, this is gonna help you get there. The first step inside the asset protection method is to create the legal structure for your business so that your personal money and your profit is protected. Once that's done, we focus on establishing boundaries and rules for client work and back them up with offer-specific contracts. And then after that, we layer in protections for everything that attracts your clients to you: your marketing, your website, your content, and your branding. And the whole point of this is that it is a layered strategy. Your business is going to change over time, it's going to grow. Hopefully, that's the goal, right? So, what you need on day one is not necessarily going to be the same as what you need in a couple years, but the asset protection method covers all of those. It's going to build on itself as you grow. So, in that first phase, we're going to start with creating a stable foundation. And the way we do that is by forming an LLC, if it's the right time for you. Forming an LLC is the number one way to protect your personal money. And go ahead back to the episode titled, Do I Really Need an LLC? If you want to learn more about that. But basically, creating an LLC creates a legal wall between your business money and your personal money, so that your personal money is off limits if anyone decides to sue your business. But the thing about this is that a lot of people have LLCs and they don't know how to use them. And if it's not being used properly, then a court can decide it doesn't exist. So in phase one, we're not just forming the LLC, we're also learning how to use it properly so that you don't accidentally throw a grenade at that legal wall between your business and your personal money. Once your personal money is safe, we move on to protecting the biggest revenue driver for your business, and that's your client work. Our clients are the biggest source of income, they're the lifeblood of our business. Without clients or students, we don't have revenue, right? So that means protecting those relationships, building them in a way that protects your energy, protects you as the service provider or as the coach or consultant, and also protects your business. We want these relationships to fuel your business and feel good to you and not put your business at risk and not jeopardize your health, push your boundaries, any of that. So we do that with strong contracts that actually back up your boundaries, policies that support the way that you want to run business, and action steps for when things don't go as planned. So once your personal money is safe and your client relationships are secure, we focus on protecting the way that you grow, which is everything that brings you visibility. Visibility is required for growth, but it also brings in more risk. So phase three is all about protecting everything that in your business that is visible to the outside world, like your marketing, your content, your branding, and your website. Each of these things has legal requirements that goes along with it and they add a certain level of risk. And so we make sure that your marketing is catapulting your growth without risking fines and lawsuits and accidentally breaking laws, etc. Inside of Cover Your Assets, we go through this system with short, actionable video lessons that gives you the step-by-step instructions on how to implement all of this. Because when you take it one step at a time, you absolutely can do it. You absolutely can take control of the risks in your business. And yes, you are doing this, you're the one going through the steps, you're taking control of the risks of the legal parts of your business. You are the legal department for your business, right? But that doesn't mean that you have to do it alone. When you join Cover Your Assets, another piece that you get access to is the support and the community. We have coaching calls every single month. They're an hour long, and you can bring any questions that you have there for me. So you're never gonna get stuck and not be sure what to do next. And at these calls, every month I do about like a 10 to 15 minute little workshop on a topic that has come up for our members or that is timely that there's been a new development or a new law about. Of course, recently we talked a bunch about the copyright implications of Chat GPT, so things like that. But that's always gonna be short enough to have time to talk about that and then also whatever other questions you have. And you can submit your questions before the call to make sure you're at the head of the line. But honestly, we've never had a call where we didn't get to everybody's questions. And if you can't go, you can also submit your question and then I'll answer it and you can watch the recorded replay because those all get added to the course dashboard. The final piece that you get access to with cover your assets is the contract vault. And this is a huge resource. It is a huge library full of contract templates, and it is such a great value because if you've gone to my website, you can see that you can buy one contract template for$397. And so the monthly payment on Cover Your Assets is less than that, and you get 25 contract templates. So I just want to equip you with everything that you need to take control of the legal aspects of your business. And I'm saying that over and over, but but it's because that's actually what I want to do. I really want to do that. So the contract template vault includes your service, your one-on-one service templates. So things like coaching, freelancing, consulting, VIP day, group coaching, terms of purchase for selling digital products, whatever you're selling, you can there's a template to protect it in there. And then there's templates for things like your website, for your podcast guests, for testimonials, for disclaimers, literally all the things. And each of the templates comes with a guide that walks you through what every paragraph means so that you can actually understand it and then you can also explain it to your client and use it in the right way, customize it for your business, all of that. So that's the three main aspects that you get access to: the asset protection method, the community coaching and support, and the contract vault. Okay, so maybe you're thinking, yeah, that sounds great, but how do you know that this actually works for me? So cover your assets. I built this course with my audience in mind. So if you're listening, it probably applies to you. But to make that more specific, cover your assets is designed for coaches, consultants, freelancers, and course creators. If your business model involves providing a service to one-on-one clients or group clients, majority online, you interact in the online space, you mostly operate in the online space, and you provide a service to clients, whether that is a done-for-you service like copywriting, designing, marketing, something like that. Or if it's a done with you service like coaching or consulting strategy, walking people through something instead of doing it for them, or teaching, then cover your assets was made for you. On the flip side of that, it was not made with e-commerce stores in mind or brick and mortar in-person service type businesses. That's not to say that it won't be helpful. It's just that it was designed to cover everything for a coach, freelancer, service writer, consultant, but not necessarily everything for someone in person because there's going to be more requirements and permitting and things like that. Other things that might just not be contemplated in the course. Okay, one more thing I wanted to address is the two tiers that we have available. So this is something I just recently started doing in 2023. I just introduced this new option because I've been teaching, doing this business for like more than three years at this point. I've been teaching cover your assets specifically for almost three years. And I have noticed that there's kind of two kinds of people who join programs. There's the people who come to every call, who ask tons of questions, who want the feedback and the support throughout, or at least while they're getting their feet wet. And, you know, in those first few months, they're gonna have a lot of questions. And then on the other hand, there's people who join and I never hear from them until a few months later I get some feedback that says, oh, this was so helpful. I got my LLC done, I got my EIN, I did everything. They had zero questions, but they implemented everything. They don't need the support. They're just action takers, they trust themselves, they trust the content and they figure it out. And they are just as successful as the people who ask a bunch of questions. They're just a different style of learner. They don't need all of the support. So, because of that, I want to make sure that nobody's paying for something that they don't need, right? So we have two levels of access with Cover Your Assets. You can join the complete experience and come to the coaching calls, get the support in the Facebook group, have all your questions answered, and that is the complete experience. If you're more of a self-starter who doesn't have questions, who is never going to even come to the calls, even if they're available, you can join the self-study experience. So all of the bonuses are the same, all of the content is the same with the self-study experience. The only difference is that you don't get to go to the monthly coaching calls, you don't get access to the Facebook group, and you don't get access to the library of recorded coaching calls. So we do have about two years worth of recorded coaching calls in the complete experience right now. And the great thing about that is that they're all searchable by topic. So you can go in and find when someone else asked a similar question and go watch my answer to them. But the self-study experience doesn't have the recordings of the coaching calls because it doesn't have access to the coaching calls. So that's the two options there. And in either case, you get lifetime access to the content, lifetime access to the contract vault, lifetime access to the support if you join this complete experience. And that's a big deal. That's a big deal because you're only paying once, or you're only you only have the payment plan if that's what you choose, but you never get kicked out. And this is the last time that I'm gonna be offering lifetime access to this program, and we're gonna be switching over to an annual subscription going forward. So after Wednesday, after March 22nd, lifetime access is no longer going to be available. So if you're the type of person who likes to have that flexibility of lifetime access, then this is the time to join. This is the last chance. And I'm not saying that, you know, to create fake urgency or something. It is literally just my plan. I'm changing things up. So if you are ready to take care of the legal holes in your business, if you're ready to get your business legally legit, if you want to take control of the risks of doing business, if you want to empower yourself to get all the legal stuff covered, then I would love to have you inside of Cover Your Assets. The link is down below in the show notes, and that link includes both the self-study and the complete experience options. Just don't wait because doors close on March 22nd. That is when enrollment is going to close and your last chance at lifetime access is going to end. This is not the last time that I will ever be enrolling in Cover Your Assets. We are planning more open door experiences in the future. But it is the last time to get that lifetime access, and enrollment is going to be closed for a little bit while we change a few things and make some updates. And of course, if you sign up, you get all the updates as soon as they come out. You don't have to wait for us to open the doors up again. If you have any questions about this, if you want to make sure it's the right fit for you, please send me a DM on Instagram. My handle is at artfulcontracts. I would love to talk over whether this is the right choice for you, answer any questions you have, anything you want to know about it. Alright, that's it for today. I'll see you next week.